A Moment to Breathe

Burning both ends of the candle night after night, weekend after weekend, has long been part of web design and development culture. Especially in the startup subculture, we pride ourselves on working long hours with little sleep. It’s part of a new generation’s favorite myth—the one where we get in early in a company destined for an enormous IPO, work our little hearts out for a year or two, and end up rich and happy. The truth is rather less glamorous: the way we are working starves our prefrontal cortex, hurting not only our precious health, but also our productivity. Nick Cox shares the science behind the high cost of constant crisis mode, and explains how to strike a better balance.

Let’s Do It! What Are We Doing?

When you’re asked to give a quote on a project, you face a dilemma. Ballpark it and hope for the best, or spend unpaid time working up a proposal that may not lead to work after all? There’s a third way that’s better for you and the client.

Never Heard of It

We’re keen to appear up on all things dev. We work hard to stay informed, but sometimes we have to admit we didn’t see that tweet or don’t know about that new framework. Well, so what?

Does Our Industry Have a Drinking Problem?

The social events surrounding conferences are an integral part of the experience—and they mostly involve getting together over drinks. But as the industry becomes more inclusive, we gain more people for whom drinking isn’t a good option. It’s time to add more ways to party and meet up that give us a chance to network with all of our peers—and maybe even leave us feeling up for that second-day morning workshop.

Open for Business

The web is a record of all you share (and over-share). So why would you risk looking less than perfect right where potential clients will be getting to know you? Because it’s also the best way to show them how honest, hardworking, and reliable you are—and helps you connect with people who can fill in gaps in your knowledge and sympathize with your ups and downs. So how do you find the right level of openness that can actually help your business?

Mastering Digital Project Momentum

Digital projects begin in high spirits and tip quickly into miscommunication and crisis. But it doesn’t have to be that way. Extend your early kickoff meeting harmony throughout the life of your projects. By understanding your client’s organizational drivers and key players before the sticky note sessions even begin, you can establish the momentum needed to keep the extended team focused on goals. And by managing stakeholder communications throughout the job, you can avoid land mines, save time and effort in the long run, and deliver a project that satisfies stakeholders, agency, and users alike.

Sustainable Web Design

Do you know your website’s carbon footprint? Or how to lower it? Emissions standards have been set for the automotive, construction, and telecommunications industries, yet the internet’s carbon footprint is growing out of control: a whopping 830 million tons of CO2 annually—larger than that of the entire aviation industry. At least 40 percent of that falls partially under the responsibility of people who make websites. It’s time for web designers to do our part. James Christie explains how to slim our obese websites and simultaneously attack our industry’s carbon footprint, using methods that conveniently dovetail with good business practice and future-friendly design.

The Web Runs on Electricity and We’re Running Out

It’s a humbling thought, but as web professionals, nothing we create actually exists when the power goes out. As we increase the number of devices in our world, planning for a connected web of things in hopes that the poor will be liberated, education will be free, and our fridges will tell us we’re out of lettuce, we fail to acknowledge that we scarcely have enough fossil fuels to maintain the current state for long. Web designers need to be part of the solution—and the situation is more hopeful than you may think. Dorian Peters shows how we can exercise the surprising power that lies in seemingly small designerly decisions to help our industry not only survive, but create positive impact worldwide.

Pricing Underpins Everything You Do

Hindsight is a wonderful thing—I can now see that many of the difficulties we experienced as a service business could have been avoided with a different pricing model. Yet what was ultimately one of our biggest mistakes gave us experiences we could draw on when deciding on a pricing model for our product.