The value in usability testing comes from the magic of observing and listening as people use a design. The things you see and the things you hear are often surprising, illuminating, and unpredictable. This unpredictability is tough to capture in any other way. Dana Chisnell shows you how.
Topic: Usability
Internal Site Search Analysis: Simple, Effective, Life Altering!
Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data, data that’s easy to get, to understand, and to act on.
Beyond Goals: Site Search Analytics from the Bottom Up
Top-down analytics are great for creating measurable goals you can use to benchmark and evaluate the performance of your content and designs. But bottom-up analysis teaches you something new and unexpected about your customers, something goal-driven analysis can’t show you. Discover the kinds of information users want, and identify your site’s most urgent mistakes.
Testing Search for Relevancy and Precision
Despite the fact that site search often receives the most traffic, it’s also the place where the user experience designer bears the least influence. Few tools exist to appraise the quality of the search experience, much less strategize ways to improve it. But relevancy testing and precision testing offer hope. These are two tools you can use to analyze and improve the search user experience.
Introduction to RDFa II
In part I of this series, we looked at how semantic features normally confined to the head of an HTML document can be used to add semantic richness to the elements of the body. Along the way, we defined six rules of RDFa. In part II, we’ll learn how to add properties to an image, and how to add metadata to any item—and we’ll add a few more rules to that list.
Introduction to RDFa
In part one of a two-part primer on RDFa, learn how semantic features normally confined to the head of an HTML document can be used to add semantic richness to the elements of the body. Mark Birbeck shows us how.
Visual Decision Making
If it takes only 50 milliseconds for users to form an aesthetic opinion of your site’s credibility and trustworthiness, are designers who create visually compelling sites simply wasting time and treasure on graphic indulgences? Patrick Lynch doesn’t think so.
Indexing the Web—It’s Not Just Google’s Business
Interface responsiveness is one of many details web developers must consider in their quest to deliver a good user experience. An application that responds quickly enhances the user’s sense of control. In working to maximize application speed, though, one often-overlooked element can affect performance more than almost anything else: database design.
The Elements of Social Architecture
While our designs can never control people, they can encourage good behavior and discourage bad. In this excerpt from Information Architecture: Blueprints for the Web 2nd Edition, Christina Wodtke tells us how to make products that delight people and change their lives by remembering the social in social architecture.
Return of the Mobile Stylesheet
At least 10% of your visitors access your site over a mobile device. They deserve a good experience (and if you provide one, they’ll keep coming back).
Converting your multi-column layout to a single, linear flow is a good start. But mobile devices are not created equal, and their disparate handling of CSS is like 1998 all over again. Please your users and tame their devices with handheld style sheets, CSS media queries, and (where necessary) JavaScript or server-side techniques.
