Shipping is easy, making real change is hard. To do meaningful web work, we need to educate clients on how their websites influence their business and the legal, regulatory, brand, and financial risks they face without strong web governance. Learn why web governance is important to us as web professionals and how to influence your clients to think carefully about how to align their websites to their business strategy.
Topic: Web Strategy
Findings from the Web Design Survey, 2009
The findings are in from the survey for people who make websites. Once again, we have crunched the data this way and that, figured out what the numbers were telling us, and assembled the sliced and diced data-bytes into nifty charts and graphs for your edification and pleasure. As in years past, what emerges is the first true picture of the profession of web design as it is practiced by men and women of all ages, across all continents, in corporations, agencies, non-profits, and freelance configurations.
Strategic Content Management
Any web project more complex than a blog requires custom CMS design work. It’s tempting to use familiar tools and try to shoehorn content in—but we can’t select the appropriate tool until we’ve figured out the project’s specific needs. So what should a CMS give us, apart from a bunch of features? How can we choose and customize a CMS to fit a project’s needs? How can content strategy help us understand what those needs really are? And what happens a day, a week, or a year after we’ve installed and customized the CMS?
Erskine Design Redesign
In a mere two years, Erskine Design grew from two people working at home into a full-fledged agency of eight, working with major clients. Their website needed to better reflect their achievements, abilities, and team strengths. They also sought to improve the quality of data collected during client inquiries. Simon Collison explores the agency’s thought processes, and the decisions they made as their own client.
Get Out from Behind the Curtain
Client input: positive process or creative noose? Many designers would probably say the latter. But it needn’t be that way. Adaptive Path’s Sarah Nelson shows how to create collaborative work sessions that take the clients’ needs in hand while leaving creative control in yours.
Never Get Involved in a Land War in Asia (or Build a Website for No Reason)
If you don’t know what the website you’re working on is supposed to _do_, it’s going to be really hard to succeed. Greg Storey offers a simple web strategy development process for everyone.
