The ALA 2010 Web Design Survey

A note from the editors: The ALA web design survey of 2010 is now closed. Thanks to all who took time to answer the questions it posed. Our findings have been published. Enjoy.
The Survey, 2010

It’s a story as old as time itself. In 2007, our conference division, An Event Apart, hired a research team to provide facts about the web design profession and those who practice it. We wanted to know who exactly our famous slogan, “for people who make websites,” was talking about. What were our kind of people’s salary ranges, titles, working conditions, educational backgrounds, gender, ethnicity, and so on? And what effect, if any, did one statistic have on another? For instance, did gender have an influence on salary? Was there a connection between educational background and job satisfaction? Did web professionals who worked at start-ups have the same titles as those who worked at universities and libraries?

Article Continues Below

Imagine our surprise when the researchers came back empty-handed. Nobody, they informed us, had ever done even the most basic research on web designers and developers. Not in 1995, when the commercial web took off. Not in 1997, when Amazon forever altered retail and publishing. Not in 1998, when the browser wars peaked, or 1999, when J-Lo used “Google” as a verb in an otherwise unremarkable romantic comedy, and everyone in the audience laughed knowingly. From boom to crash, Web 1.0 to Web 2.0; from the press’s ten-years-late discovery of blogging to the overvaluation of Facebook and Twitter. At no time had the web stood still, and at no time had the press or academics expended even one brain cell trying to figure out who was responsible for this world-changing whirlwind of creativity and innovation.

Since nobody else was doing it, we’d have to do it for ourselves.

That’s why each year since 2007, we’ve asked you, the members of the web design community, a few dozen questions about your professional life, and compared your answers to those of your colleagues. Each time we’ve asked, over 30,000 of you have kindly obliged with details about your salary, location, background, and more. The data that you provide and we analyze is the only significant information about our profession as a profession to be published anywhere, by anyone. (For the current snapshot, see Findings from the Web Design Survey, 2009, published in Issue No. 315.)

And so, as you have in years past, we ask that you please take a few minutes to complete this year’s survey.

Take The 2010 Survey
Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

17 Reader Comments

  1. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Survey closed?

  2. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    My bad… After looking further, it looks like it’s still reading last years survey. I think I must have jumped in to quickly. 😉

  3. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Even if its reading last year’s survey… not working

  4. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Just to verify the above, it’s definitely closed and not working correctly. It’s coming up with a “survey closed” message that you may not be getting if you’re logged in as admin for the survey.

  5. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Many, many apologies—I failed to make the survey public before the article was published. The fault is mine and I’m very sorry for any inconvenience. It’s public now and collecting data so please do give it another go!

  6. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    bq. Has your geographical location slowed the progress of your career,
    *or* made earning a living more difficult than it should be?

    How should I answer the OR-question? The pattern of the question is like “A or not(A)”. So, when I answer “Yes” – does it mean yes for “A” or for “not(A)”?

  7. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Is there a statement somewhere of who, exactly, you want to take this survey?

    I am a web application developer, not a designer — should I take it, or will I throw off your stats?

  8. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Scriptin: that question doesn’t seem ambiguous to me; having more difficulty earning a living, or having a slower career progress aren’t mutually exclusive (on the contrary).

  9. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Wow.. that was pretty comprehensive and actually had me wonder where the data was going while I took it. I can’t wait to see the results! Our business is growing weekly which is pretty darn exciting!

    If you are a dev, a designer, producer or just passionate about web design, come check us out. We need more talent!

    Hans

  10. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Great research. I’ll pass on to my colleagues.

  11. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    We want to hear from designers, developers, IAs, content strategists, writers, editors–everyone who makes websites, web applications, etc.

  12. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    In question #20 (“What kind of work did you do before getting involved in the web?”), the choice of answers makes it seem like if one didn’t come from an IT/Web background, then one’s background is necessarily “non-technical” (specially since there is no “other” option). The work that I did was that of a scientific researcher at a biotech company, which is HIGHLY technical. I worked with all kinds of complex equipment and specialized software (even did some coding) on a daily basis. So none of the answers apply to me (I didn’t come from a IT background, design/advertising/art, OR non-technical). Perhaps “non-web/IT” would be a better option than “non-technical.”

  13. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Wendel indicated me 🙂

  14. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Just filled it in.

    I’d be fascinated to see all members of a digital agency fill in the skills bit of that survey. My suspicion is that web design and development has a big crossover, whereas most Social Media Experts and SEO Experts seem to have very few web-based skills.

  15. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Thanks for collecting and sharing the data from this survey. I was recently asked to prepare a title and salary comparison report for US Web related positions. The data for that subset from the 2009 Survey was comprehensive and easy to work with. Thanks.

  16. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    I enjoyed it and found it useful fo web desingers

  17. Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

    Great research. I’ll pass on to my colleagues.

Got something to say?

We have turned off comments, but you can see what folks had to say before we did so.

More from ALA

Designed for a Dead Language

Every language app in your pocket inherited a teaching method built for Latin. Understanding why that happened is a more useful design lesson than anything the apps themselves can teach you.
Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

Good designers, bad websites: a proposal

Designers are good people. Some designs exclude people anyway. Alan Dalton offers a practical fix: accessibility personas that help you recognize problems while you're designing, not after. Homework included.
Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

Design for Amiability: Lessons from Vienna

Computing was born in a Viennese café. Between 1928 and 1934, while Hitler plotted and Europe crumbled, a motley crew of mathematicians, philosophers, architects, and economists gathered weekly to puzzle out the limits of reason—and invented Computer Science in the process. What made their collaboration possible wasn't just brilliance (though they had plenty). It was amiability: the careful design of a social space where difficult people could disagree without destroying each other. Longtime Web Dev Notes contributing author Mark Bernstein mines this forgotten history for lessons that might just save today's embattled web from its worst impulses. Spoiler: it involves better coffee service and the looming threat of public humiliation.
Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker

Design Dialects: Breaking the Rules, Not the System

Design systems aren't component libraries—they’re living languages. Rigid adherence to visual rules creates brittle systems that break under contextual pressure. Fluent systems bend without breaking.
Web Dev Notes Proxy © 2026 | Powered by Cloudflare Worker